About

 
 

Joanna L. (Nasar) McWilliams is a strategic marketing and communications professional with 10+ years of experience at high-profile organizations like Meta, the University of California Office of the President and Vail Resorts. She is known for creating organized processes and effortlessly distilling complex issues and technical information into clear messaging for internal and external audiences.

Her experiences spans:

  • Product and program Go-to-Market launches

  • Benefit communications

  • Change management communications

  • Strategic response and planning

  • Issues management and crisis communications

  • Multimedia

  • Agency management

  • Events

  • Long-range planning and positioning

  • Presentations, Key notes, All Hands

  • Executive support and advisement

  • DEI communications

  • Writing

  • Editing

She got her start working as an editorial assistant for a health and science textbook publisher, and as a journalist has written stories around the world on fascinating topics like a rocket competition in the middle of the desert and the microgrid revolution in Rwanda. You’ve likely seen her work on Mindbodygreen,com, NationalGeographic.com, the Rocky Mountain News, etc.

She holds an M.A. in journalism and mass communications from the University of Colorado, Boulder, and a B.A. from the University of California, Santa Cruz in literature. Go Buffs! Go Banana Slugs! She was named one of Origin Magazine's Top Adventure Creatives.

Simply put, she knows how to tell a good story.

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